Via Dina, this hilarious video on a Supermarket going 2.0 [Supermarket 2.0]. Some really hilarious references – including Quakr and Watr.
Watch out for the part when the “user” holds up an egg, and asks if there is more from this producer, and a helpful person asks her to subscribe to feed (an rss image on the eggshell).
The text link is broken.